‘Excuse me – do you mind if we have a word…?’ Artwork

The Standing Out Podcast!

Whether a small or medium-size business or self-employed business owner, standing out from the crowd, reaching new customers and growing your brand, often on a tiny budget, can be challenging. At the same time, having an attractive brand identity on the one hand, and effectively using video and other media to promote it on the other, can make a big difference. But how to do it and make it work for you? In each episode, Jon and his interview guests share ideas, 'how-to's', news and trends to help your business communicate better - to move on up and stand out more...

All Episodes

The Standing Out Podcast!

‘Excuse me – do you mind if we have a word…?’

March 24, 2021 • Jon Whycer with Melanie Silver • Season 2 • Episode 15

"Handle them carefully, for words have more power than atom bombs."

This quote by Pearl Strachan Heard (1930s British politician) sets the scene for this Standing Out podcast

Words are everywhere – including this LinkedIn post. Spoken, written, printed, online, offline – what would we do without them!

More important is what we, business people and professionals of all kinds, do with them.

Words are essential for getting our messages across, for informing and educating our target audience. But getting those words right, making them effective, attractive and compelling is a skill not all of us have.

In this new episode, I’m in conversation with award-winning copywriter Melanie Silver. You’ll find lots of great advice that you can use to improve your own writing skills including:

The difference between content writing and copywriting
How to use 'active voice'
Why the quality of words matters
What type of language to aim for
Why readability is important
How to use grammar sensibly
What is meant by 'voice'
Why layout makes a difference
How long is too long
Headlines that attract
How to approach a writing project
Calls to action

With some 25 years of experience and a number of awards, Melanie certainly knows her way around words. You can find her contact details on the Podcast Guests page here on the website.