The Standing Out Podcast!
Whether a small or medium-size business or self-employed business owner, standing out from the crowd, reaching new customers and growing your brand, often on a tiny budget, can be challenging. At the same time, having an attractive brand identity on the one hand, and effectively using video and other media to promote it on the other, can make a big difference. But how to do it and make it work for you? In each episode, Jon and his interview guests share ideas, 'how-to's', news and trends to help your business communicate better - to move on up and stand out more...
Episodes
18 episodes
How To Win Clients & Customers More Easily - Part 2
In Part 2 Janet Efere and I take a good long look at something that's critical to business and yet which many people shy away from.I'm talking about the scary 'S-Word'! All is revealed....And we also talk a bit about mindset.
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Season 2
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Episode 18
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33:45
How To Win Clients & Customers More Easily - Part 1
This is Part 1 of a 2-part programme in which I talk to Janet Efere about a whole range of business topics. Although the list below might suggest it's only useful for new businesses, there's a lot that could be a helpful refresher ...
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Season 2
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Episode 17
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30:50
You Can't Afford To Be Part Of This Record-Breaker'
What would be the cost to you and your business if your computer suffered data loss, damage or unauthorised access?With our regular business focus, in this week’s show the Standing Out Podcast turns its attention to cybersecurity ...
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Season 2
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Episode 16
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58:20
‘Excuse me – do you mind if we have a word…?’
"Handle them carefully, for words have more power than atom bombs."This quote by Pearl Strachan Heard (1930s British politician) sets the scene for this Standing Out podcastWords are everywhere – including this LinkedIn pos...
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Season 2
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Episode 15
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30:49
‘If Your World Dramatically Changed How Would You Respond?’
In this episode, my guest Arwyn Bailey tells the story of how a series of events knocked him sideways, affecting both his business and personal life.Part of our conversation is how he worked through it to come out the other side, but mor...
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Season 2
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Episode 14
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51:26
‘How I Picked Myself Up After Falling Down On The Job’
In this episode, we look at a different kind of working life. For most of us, getting up in the morning, getting ready and then either travelling to work or working at home isn’t such a big deal. But what if you started...
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Season 2
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Episode 13
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43:12
Discovering The Secrets Of Attracting Attention On LinkedIn
The business-focused social networking platform LinkedIn currently had some 760 million users world-wide, of whom around 260 million are active monthly. Of these monthly active members about 40% log in daily.If you’re one of the 4...
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Season 2
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Episode 12
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1:01:14
‘How To Solve Your Debt Problems Without Stress Or Worry’
Business debt has rocketed due to the pandemic - alongside personal and household debt. You or someone you know may be part of the troubling statistics that have led to businesses collapsing or heading for the cliff edge. And there's the human ...
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Season 2
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Episode 11
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52:08
Finding Business Success In 2021
We're back - and into the start of a year possibly unlike any that most of us in business or employment have seen before. We're still in the middle of the Covid pandemic and, here in the UK and other parts of the world, beset by government r...
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Season 2
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Episode 10
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56:44
How To Listen For Success
Success in business (and life generally) is as much about how we get on with people as it is about the thing that we do or sell. Building relationships with our customers and clients – and our colleagues, staff and suppliers for that matter – i...
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Season 1
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Episode 9
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24:57
How Businesses Can Close The 'Introvert Productivity Gap'...
...and introverts can thrive in an extrovert business world The western social and business models are largely oriented towards extrovert personality types, which means that it can present challenges to those who have a m...
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Season 1
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Episode 8
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57:03
How To Stand Out On Your Website
If you’re in business, I’m pretty certain you’ll have a website. It’s fair to say that some website work better than others and in this episode we explore some of the ‘tricks of the trade’ that can help you stand out on your own website....
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Season 1
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Episode 7
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43:15
How To Stand Out In Person: Making The Right Impression Face-To-Face
It’s been said that 90% of success comes from just showing up but, more than that, it’s how we show up and how well we do it. So if we want to stand out in person and create a good and lasting impression there are things we ca...
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Season 1
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Episode 6
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1:01:48
How To Stand Out In Business Networking
Business networking, in all its various forms, is one of the most important development activities people in business can undertake. That well-known saying, "It's not what you know but who you know", comes to mind.Whether self-employed,...
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Season 1
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Episode 5
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50:03
How to run a standing out business - a reality check
This time we feature an interview with John Kettley (johnfkettley.com). John has not only successfully started and run a number of smaller businesses but also coaches and mentors others to achieve their ow...
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Season 1
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Episode 4
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45:40
"We're great at what we do - so why aren't we getting more business?"
In this episode, Jon looks at some key factors that can get in the way of a businesses ability to stand out and develop the edge needed to attract the right potential customers and clients and stand out from the competition.It builds on the...
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33:00
You've got a great logo - but they're not buying it!
In this first full episode, Jon starts by explaining how the podcast came about and its purpose - and introduces himself for those who don't know him. The first main segment this week includesWhy being outstanding is NO...
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Season 1
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Episode 2
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27:56